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Campaigns - How to Create a Trigger Campaign

Updated

Step 1 - Login to the platform

Step 2 - Click on Campaigns

Step 3 - Click on New Campaign

Step 4 - Click on Triggered Campaign – Get Started

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Step 5 - Click on Email, Website Visitor, Abandoned Cart, or Purchasers depending on preference

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Step 6 - Name your Campaign

  • Format ex: Client Name – Size – Tactic – Segment – Date
    • Amazon – 4.25x6 – Retargeting Trigger – Visitor – 031220

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Step 7 - Choose your Designated Deployment Time (24 – 48 hours is standard)

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Step 8 - Select Filters

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Step 9 - You can target specific URLs, require a number of pages visited, or traffic source

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Step 10 - Add Creative

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Step 11 - Type in Daily and Monthly Budget Caps

  • Format ex: DAILY - $500/day MONTHLY - $16,000/month

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Step 12 - Confirm details and check the box for “I agree with Terms and Conditions.”

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Step 13 - Click Finish

Step 14 - Email Postie account manager to let them know campaign has been finalized

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