Front of Creative
- Engaging lifestyle image that incorporates the product
- Think of this as more of a landing page hero image than a banner design
- Strong headline
- Where a current control does not exist by advertiser, we recommend having that as one of the testing variables for an A/B split
- Logo/Branding Placement
- While this is not present for every advertiser, if offer is to be included for the campaign, we see a strong performance correlation to this being added to the front and rear of postcard
Rear of Creative
- Value Props
- Brevity is key here. Bullet points, short copy with icons, etc.
- Key Differentiators
- Same as Value Props - Brevity is key here. Bullet points, short copy with icons, etc.
- Possible additional Product Shot(s)
- Call to Action
- Further Logo Call out/Branding
- Offer Call Back