As with all marketing, audience targeting is one of the major factors of ensuring that your creative is being seen by the correct prospective customer or lead. Direct Mail is one of the only offline channels that allows you to target down to the recipient level, rather than the overarching household level. And as with all marketing platforms, the more targeted you can make your campaigns, the higher the probability for campaign success. In this video, we show you how to request a look-alike model from the platform.
Step 1: Log-in to the Postie platform
Step 2: Select “Audiences” in the left navigation
Step 3: Choose the CRM file that you previously uploaded
Step 4: Click the button for “Create Lookalike Audience”
Step 5: If you've created an addressable market prior to this, this is the point where you can choose that addressable market. If you have not chosen it, please leave this area blank.
Step 6: Now just click okay. You have now successfully requested a lookalike model and audience to be built. This process can take 24 to 48 hours.